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Rethinking Search: Keyphrases & Long Tail - Avinash Kaushik Posted by: webmarketingtoday
Video duration: 499 seconds In this interview at eMetrics, Avinash Kaushik encourages us to rethink search. Instead of keywords, think instead in terms of 'long tail' keyphrases that are used infrequently, but represent qualified, motivated customers. His initial advice is to use SEO or organic search for brand and 'head' terms, and to exploit paid search for 'long tail' terms. SEO should be seen as a long-term strategy. |
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Optimizing Ecommerce Product Images with Bryan Eisenberg Posted by: webmarketingtoday
Video duration: 413 seconds Along with headlines, product images on an e-commerce site capture the visitor's attention. Eisenberg gives examples of excellent use of photos from Harry and David and Tiger Direct. He recommends Camtasia for software product demos, careful attention a model's eyes in photos for services. All images should reinforce your primary message. Finally, test to see what your customers prefer. |
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How to Discover the Story in Your Business with Sally Falkow Posted by: webmarketingtoday
Video duration: 331 seconds Public relations expert Sally Falkow explains how to discover the 'story' in your business. Once that story is understood and honed, it can become the business' Unique Sales Proposition (USP) on the homepage, can be expanded in the About Us page, and exampled in the Projects section. |
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Holiday Tips for Online Retailers with Amanda Watlington Posted by: webmarketingtoday
Video duration: 319 seconds Marketing expert Amanda Watlington offers tips for e-tailers in a tough Christmas season: retain confidence, determine profit potential and pursue that, make careful projections, stimulate demand prior to Cyber Monday, and secure contact info. |
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Optimizing a Press Release for Search Engines, Greg Jarboe Posted by: webmarketingtoday
Video duration: 371 seconds Greg Jarboe explains how to doe search engine optmization (SEO) on a press release to help it reach both audiences: (1) news media reporters and (2) the general public. |
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How to Enhance Your Online Reputation with Ross Dunn Posted by: webmarketingtoday
Video duration: 324 seconds In this video interview Ross Dunn focuses on reputation enhancement -- people coming to trust you, not merely finding you online. He explains how to improve your reputation using social media participation, articles, blogs, videos, e-mail newsletters, and press releases. |
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Keyword Research - Pt 1: Brainstorming, Christine Churchill Posted by: webmarketingtoday
Video duration: 374 seconds This experienced search marketing expert discusses keyword research for Pay Per Click (PPC) advertising and SEO. This is part 1 of a 3 part series, focusing on the initial brainstorming phase. |
![Don\](http://img.youtube.com/vi/N35hRLqukEg/2.jpg "Don\") |
Don't Buy Traffic, Buy Intent! -- with John Marshall Posted by: webmarketingtoday
Video duration: 303 seconds When you buy traffic indiscriminately, you waste money on 'traffic' that doesn't convert well. Rather, says John Marshall, when you're purchasing ads, think of it as purchasing 'intent.' He explains with an illustration of advertising for marshmallow guns. |
![The \](http://img.youtube.com/vi/fKru8BK4P58/2.jpg "The \") |
The 'Mom Test' for Website Usability Testing with Matt Bailey Posted by: webmarketingtoday
Video duration: 316 seconds Matt Bailey explains the simplicity of usability testing to make sure that a site is easily navigated by someone who is not familiar with your site or business. Assign a specific task for the test subject to complete. Then observe them and have them talk about completing the task. |