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Rethinking Search: Keyphrases & Long Tail - Avinash Kaushik Posted by: webmarketingtoday
Video duration: 499 seconds In this interview at eMetrics, Avinash Kaushik encourages us to rethink search. Instead of keywords, think instead in terms of 'long tail' keyphrases that are used infrequently, but represent qualified, motivated customers. His initial advice is to use SEO or organic search for brand and 'head' terms, and to exploit paid search for 'long tail' terms. SEO should be seen as a long-term strategy. |
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How to Enhance Your Online Reputation with Ross Dunn Posted by: webmarketingtoday
Video duration: 324 seconds In this video interview Ross Dunn focuses on reputation enhancement -- people coming to trust you, not merely finding you online. He explains how to improve your reputation using social media participation, articles, blogs, videos, e-mail newsletters, and press releases. |
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How to Discover the Story in Your Business with Sally Falkow Posted by: webmarketingtoday
Video duration: 331 seconds Public relations expert Sally Falkow explains how to discover the 'story' in your business. Once that story is understood and honed, it can become the business' Unique Sales Proposition (USP) on the homepage, can be expanded in the About Us page, and exampled in the Projects section. |
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Optimizing Ecommerce Product Images with Bryan Eisenberg Posted by: webmarketingtoday
Video duration: 413 seconds Along with headlines, product images on an e-commerce site capture the visitor's attention. Eisenberg gives examples of excellent use of photos from Harry and David and Tiger Direct. He recommends Camtasia for software product demos, careful attention a model's eyes in photos for services. All images should reinforce your primary message. Finally, test to see what your customers prefer. |
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Optimizing a Press Release for Search Engines, Greg Jarboe Posted by: webmarketingtoday
Video duration: 371 seconds Greg Jarboe explains how to doe search engine optmization (SEO) on a press release to help it reach both audiences: (1) news media reporters and (2) the general public. |
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Holiday Tips for Online Retailers with Amanda Watlington Posted by: webmarketingtoday
Video duration: 319 seconds Marketing expert Amanda Watlington offers tips for e-tailers in a tough Christmas season: retain confidence, determine profit potential and pursue that, make careful projections, stimulate demand prior to Cyber Monday, and secure contact info. |
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How to Focus Marketing in Tough Times with Amanda Watlington Posted by: webmarketingtoday
Video duration: 348 seconds Amanda Watlington discusses the things to focus on in difficult financial times as well as how to get ready for holiday sales. She especially stresses the need to cover the basics of organic search optimization and line up PPC ads before the holidays when they often get too expensive. |
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Researching eBay Sales Potential with Allison Hartsoe Posted by: webmarketingtoday
Video duration: 335 seconds In this video interview eBay consultant Allison Hartsoe explains how to use the Terapeak research tool to assess overall sales for a category or product and determine average sales price, so that you can determine net sales costs and whether product sales on eBay will be profitable for your company. |
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Landing Pages 2.0 with Scott Brinker Posted by: webmarketingtoday
Video duration: 289 seconds In this video interview landing page expert Scott Brinker of IonInteractive.com explains some landing page features that can sometimes double the conversion rate of standard landing pages. Features include: multi-page landing experiences, conversion pathways, use of flash and video on landing pages, and micro-forums on thank you pages where questions can be asked. |